People glance at their smartphones an average of 100 times a day. You can see this behavior both on your way home on the subway and to an increasing extent in the workplace. When performing a task in the real world, our attention alternates constantly between observing information that is necessary for performance – on tablets, smartphones and computer screens alike – and focusing on the actual task at hand. Why is it still like that? Why hasn’t the way we consume information changed in more than 15 years?